Bitrex ® - denatonium benzoate - Poisoning prevention and product safety aversive agent, bittering agent, ingestion deterrent

Bitrex Marketing: Safety Sells!

Product safety is a key purchasing motivator for the trade and consumers. Bitrex provides a unique and credible product feature addressing this issue for automotive, household and garden chemicals. It can help address brand and marketing issues of:

- Product differentiation
- Credible product claims
- Innovation and leadership
- Quality positioning
- Trade and retail sell-in

Sales experience and marketing studies show the positive "halo" effect of adding Bitrex to products. Consumers and retail buyers show a strong preference to purchasing products with Bitrex. The Bitrex safety concept is readily communicated and recalled. Bitrex customers:

- Are very enthusiastic about Bitrex
- Have positive feelings towards products with Bitrex
- Speak highly of companies that use Bitrex
- Show a strong preference to buy products with Bitrex

The Bitrex^® trademark provides a broad appeal to the trade and to retail customers. Sales promotions, marketing and PR support reach millions of consumers each year with the Bitrex^® message. Major companies marketing with the Bitrex^® advantage include well known brands such as Scotts/Ortho "Bug-Geta^®", Wal-Mart's "Equate^®" and USA Detergents "X-tra^®". National brands and upscale private label brands have found the Bitrex advantage: Safety Sells.

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