Please fill out this basic Fragrance Brief:
Enter Names, Types, Descriptions, Season, Market
The art & science of perfumery begins with your product concept.
What inspired you? What issue is driving product development: New Product? Line Extension? Seasonal marketing? Regulatory changes?
Write up a description of the fragrance you want. Use any sensory or descriptive language from specific scent type to color, texture, feel, emotion and memory.
Provide any market direction available such as trends you follow, product/packing color(s) concepts, design & packaging concepts, marketing claims, seasonality, trend data/resource/preferences.
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