Market Actives LLC, provides creative marketing, technical and regulatory fragrance solutions for consumer and industrial products. These include fragrances for personal care products, cosmetics, soaps, detergents, candles and air fresheners.
The creation and manufacture of fragrance oils is a unique niche business in the formulation industry. Human memory and emotions associated with smell are the most powerful, accurate and long lasting of the human senses. This impact on consumer product brands drives brand identity and familiarity, and ultimately sales and repurchase. As such, fragrance is a core brand asset for our customers, a key marketing ingredient. Promoting these creative products is a multidisciplinary challenge requiring a blend of technical and commercial capabilities.
Market Actives profitably partnered in long term relationships with two fragrance companies since 1993: Intercontinental Fragrance, Inc. for 13 years prior to their acquisition by Symerise; and, now with Fragrance Design, LLC, a new design studio founded by Master Perfumer Bill Hamilton.
For Intercontinental, Market Actives, LLC was their only successful independent rep firm. Charged with opening up the entire western US, over 350 accounts were established from the Rockies to the Pacific. The record single line-item sale in company history, a 105,000 .lb, order was secured by Market Actives. Clients included the design teams at retailers Pottery Barn, Restoration Hardware, Garden Botainka and Fred Meyers. IFI was established as suppliers from the start-up phase of Aromatherapy of Rome, Votivo, For Every Body and many others. Market Actives created and branded the “ColorScents Imagery” system of color, image scent and naming fragrance oils. This fragrance naming and description copy was praised by both Perfumers and clients for capturing creative perfumery intent and aligning with client product image.
Fragrance Design, LLC approached Market Actives in its pre-launch phase in 2008 to develop market fragrance solutions for national and private label brands. The very first order for Fragrance Design and the first tote-volume business for the company were sold by Market Actives. Providing entrée to top CPG accounts has won national brand fragrances. In addition to being the western region rep group, Market Actives provides marketing and design support for the sales team and focuses growing the creative, regulatory and commercial assets of the Fragrance Design brand.