Bitrex ® - denatonium benzoate - Poisoning prevention and product safety aversive agent, bittering agent, ingestion deterrent

Bitrex^®Trademark Program

Companies using the Bitrex Trademark get enhanced marketing, technical, and regulatory support via Macfarlan Smith's Bitrex Trademark Program. To ensure the integrity of the Bitrex Trademark as a safety additive, all products bearing the Trademark are evaluated for bitter taste, stability and QC compliance.

Marketing Support:

Bitrex Advertising- Advertising reaches millions of customers each year. Co-op advertising programs are tailored to meet individual product and company situations.

Sales Promotions - Bitrex sales promotions are strong vehicles for trade and retail promotions. Promotions projects include the "Sourpuss Photo Contest™", "Two words to put your mind at ease: Contains Bitrex" and "Bitter-face".

Public Relations - Macfarlan Smith and Market Actives work with safety organizations around the world, including the Royal Society for the Prevention of Accidents, the National Safety Council and the European Safety Organization.

Technical & Regulatory Support:

Human Taste Testing - Macfarlan Smith developed human taste test protocols which are accepted by regulatory agencies and multinational companies. Testing is performed at independent laboratories to ensure data integrity. All evaluations and testing are executed under strict confidentiality.

Stability Evaluation - Formulation and product evaluation verifies Bitrex is compatible and will remain at a stable level of bitterness for a product shelf and use life.

Analytical Method Development & Certification - Bitrex is used in very low concentrations and refined analytical chemistry methods are required to determine Bitrex levels in product formulations. Macfarlan Smith's analytical labs develop and certify testing protocols for QC/QA monitoring and for regulatory/legislative compliance.

Regulatory Support - Macfarlan Smith holds a chemical, toxicological and efficacy database to support EPA, FDA and other registration and compliance requirements. Bitrex has proprietary EPA approvals for inclusion in a wide variety of pesticide applications.

Bitrex^® is a registered trademark of Macfarlan Smith.

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